Why Your Business Needs To Be On Instagram
Since its launch in 2010 to when Facebook purchased Instagram and it gained an even more firm/reliable foothold in the social media terrain, Instagram has shown itself to be a really powerful marketing tool for businesses seeking to expand their presence and the visibility of their products. With more than 800 million users worldwide, 25 million Instagram business accounts and more than $7 billion used up for Instagram ads, it’s visible that businesses are investing into this channel.
With advertisement and sponsorship opportunities existing on the platform, getting started with Instagram is free and brands can establish a meaningful following without a dime being spent. Whether you’re a trendy B2C company or a traditional B2B company, there’s a place for you on the platform. Spiced up with a little creative and strategic planning, you’ll find your business thriving on Instagram.
With all the above being said, What then is Instagram?
Instagram is a free photo and video sharing app available on iPhone and Android. People can upload photos or videos and share them with their followers or with a selected group of friends. You can also share temporary Stories that live on your profile for 24 hours; Reels-15-second-max short-form videos; IGTV videos, and can even shop directly from e-commerce brands through the app.
So why should your business be on Instagram. I will tell you!
Create Brand Identity
By creating a business profile with the relevant information about what your brand you give your business a personality on the ‘gram. From business name, contact information, and a few posts to showcase your brand.
Although this isn’t all but a good way to start and it acts as a trust signal to your customers. Because customers would search for you Online brand identity is one sure indicator that your business is reputable, real, and transparent.
Wider Customer Reach
The Instagram app gives you the opportunity to reach your target audience from anywhere in the world. The more content you put out, the more likes and comments you get, the more visible your company becomes. and thisi is achieved by taking high-quality photos, using local hashtags and partnering with other brands.
Effective Customer Engagement What better way to have customers know you exist and engage with them on a daily basis? The simple truth is that people love to heard by making their opinions known, especially when they’re interested in something. Instagram is a platform for users as such who like to comment on and share their favorite posts while giving you the opportunity to respond to customer inquiries and issues in real-time And from effectively communicating with your customers on a personal level, which can help drive sales.
Boost your sales
Instagram also gives your business room to update your followers about sales and special promotions. With its latest Shop tab update located on Instagram’s home dock, allows users to discover and purchase directly from brands via the platform.
This social platform also offers shoppable posts that allow your business to add tags to products in photos with links that include a product description, price and the ability to “shop now,” which will lead the user to your online store.
Having your business on Instagram gives you equal leverage to grow your brand and compete fairly,Unlike traditional advertising campaigns where you might spend thousands or millions of dollars. It gives you room to keep an eye on your competitors from watching how they interact with their customers, how often they post and the quality of the content they provide.help you build your marketing strategy better.
Drive Traffic to website
Building and maintaining a social media presence via Instagram for your business can help drive customers to your website. For example, running a promotional ad campaign to create awareness and drive more traffic to your business website.
When people are led to your website you have a higher chance of completing a sale.
Be In The Know About Customer Trend
Instagram the ability to understand your customer in a very clear manner. It provides you with specific information about your followers and how your content is doing, and this information can be useful in improving your other marketing campaigns.
The information provided would range from the age and gender, their location, time they’re on the app, how well each post performs and the best time of day for you to post.
Instagram acts as a resourceful and useful tool for networking.
You can connect with like minded businesses or individuals and form a relationship with them over time with meaningful interactions and this can be achieved through likes, comments and direct messages on their page.
Use hashtags to get more visibility