Part ONE: Digital footprint for businesses

 
Having a digital footprint can be a window into the soul of what that company has to offer it’s community. And this can be accomplished using various tools such as;
  • Local listings and review sites: They’re listings added to directory websites with your business’s information. When people search for your business (or the service you provide), your listing on a directory site may display in the search results.
Common listing directories are manta.com, yelp.com and yahoolocal.com. Social media profiles are also considered directories.
  • Mobile apps: One of the salient features of mobile apps for business is that, it offers awareness and recognition of your brand to the customers for an enhanced communication. It is this regular interaction with your target market, which sows the seeds to grow trust and belief between you and your customers.
  • Social media: Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.
  • Websites: Having a website and online presence strategy allows you to market your business online. A website is also important because it helps to establish credibility as a business. A website not only gives credibility but it also helps to give a positive impression that your company is bigger and more successful.
The key is to decide what you want your customer to do and proceed to create a home for accomplishing that goal. This is what we called your digital shop front.
Part TWO:
Websites, a tool for reaching your business goals.
In this post, we would be focusing on using the website tool as a means of reaching your business goals.
According to Forbes, having a strong online presence, like a website is important for generating more revenue. It is the quality of your website that impacts results. Regardless of the Industry, a business’s online presence, can have a massive impact on its success. The technology called website will help the majority of customers to visit their website before making a purchase. The reasons for having a website for your business is discussed below:
Brand
As a business owner showcasing your brand to prospective customers is one that should be very important. You need to clearly establish who you are, what your business represents, and what you stand for, this will help you increase the chances of your customers buying from you.
Showcasing your brand will set you apart from your competitors which might be challenging without a website because people can’t easily find quality and reliable information on your business.
Credibility 
Having a website is targeted towards increasing your your organization’s credibility. The only way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers. Have it in mind that there are several providers offering a similar service to yours. 
There is room to question the legitimacy of your business without a website, having a platform such as the website gives an opportunity to make a great first impression and give people comfort that you’re a real business.
Leads 
Finding  you online will help people become interested in your product or service and want to know more, this will help them know how to contact you because you’ve left your information on your website, and also gives you the opportunity to increase your sales. Although websites have a cost, but they have a positive ROI when used correctly.
Organic Traffic 
Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results whenever people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
Saving Time and Customer Service
A website will save you from missing a customer’s call which might distract your staff from focusing on important details and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience. This will help keep intending customers happy.
Updates and Announcements
It’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them. This is only possible because your website will be running every hour of the day.
Digital Marketing
Leveraging digital marketing to increase your leads and grow your business can be done with the help of a website driving traffic to landing page. Leverage historic traffic, target the most qualified customers and get the best ROI on your ad spend. If you’re not planning on running ads at the moment it’s best you start your website early enough.
Websites have become essential to business today and I will recommend creating one if you haven’t done so already. There is always room to improve it over time.
Part THREE:
Why are websites and its conversion potential so needed by businesses?
We are going to tell you why but before we get into the details we would like to show you what makes a great website and what high converting websites is about.  What Makes a Great Website includes;.
  1. Your business website needs to meet your business needs and your customer as well.
  2. Make your website easy to use by;
  3. providing simple and clear navigation
  4. it should be mobile-friendly
  5. use headers and bullet list
  6. write for your audience; write with confidence but never to intimidate.
  7. encouraged visitors to call to action.
  8. keep design consistent throughout.
Remember your website is not just for selling but for solving problems.
 
What then are high converting websites?
High converting websites tell visitors right off what your company is about and what makes your products and services unique. By applying the technique of conversion rate optimization to increase the percentage of conversation from a website which typically involves generating ideas for elements on your sites and validating through hypotheses.
Now that we have clearly stated what makes a great website let’s get into the reasons why you need a high converting website.
 
  1. Low customer acquisition cost (CAC).
High conversion websites help visitors and users find what they’re looking for while speeding up the buying process. The more understanding you have about your customers, the more you can tailor the customer experience and lead visitors towards purchasing your product.
  1. Competitive edge over businesses in your industry.
A high conversion website grants your business the ability to stay ahead of the game in its industry. The idea is to do it better than your competitors in your industry.
 
  1. A better understanding of Customer Behaviour.
While visitors engage with your business website the conversion rate optimization is gathering information on them. Ranging from demographic data, their behaviours on your site, channels of choice and attitudes, and behavioural patterns in general.This  gives you the benefit of understanding your customers and their needs.
Having this data helps your business to create conversion-friendly segmentations based on your customer and potential customers’ actions.
 
  1. Increase in Profit.
One of the main advantages of a high conversion website is that you create a design that would not only attract new leads to your website but can also bring them to the point of converting to what you’re selling.
While the fixed costs to your business or marketing budget increase the variable costs, such as the cost of producing and shipping products go up in total because of an increase in sales, your fixed costs like staff salaries, marketing budget stays the same. Hence your profit increases disproportionately.
 
  1. Builds Brand equity.
A high conversion website allows your visitors an enjoyable experience while using your brand.
By achieving what they intend to on your website easily and quickly when they visit your website. Brand equity is achieved from solving a customer’s problem and providing exceptional customer service while doing it. And by moving from just giving good service to outstanding service which exceeds the customer expectation you get better reviews and testimonials net promoters score.
 
  1. Improved search performance.
When you optimise your site by creating a better customer experience,  your site would get noticed by Google who would, in turn, send more traffic to your page. your business website would receive a high ranking on SEO thereby increasing your conversion.
 
  1. Increase in customer lifetime value.
Another major advantage of high conversion websites is the ability to funnel site visitors, physically and psychologically, towards making a purchase.  By doing so it makes the marketing process more effective and it drives customers to keep coming back resulting in a higher customer lifetime.
In conclusion, the importance of having an optimised website can not be overemphasised. It doesn’t just establish your online presence but it also aids business growth. It allows you the opportunity to understand your customer journey, knowing their discomfort and enhancing the experience until you’re left with a smooth customer journey that’s tailored to each individual.
Also, remember that the process of optimising a website or landing page to turn more visitors into customers is an ongoing process of learning and a good website does not just attract visitors, it drives them down the conversion funnel to the point of taking the expected action.
 
PS: I know the question on your mind is how do I turn my business website into a high conversion platform. You can reach out to us at ProHouse Concept for more information on brand awareness, web analysis, and marketing.
 
 
 
 

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