Why Your Business Needs To Be On Instagram Since its launch in 2010 to when Facebook purchased Instagram and it gained an even more firm/reliable foothold in the social media terrain, Instagram has shown itself to be a really powerful marketing tool for businesses seeking to expand their presence and the visibility of their products. With more than 800 million users worldwide, 25 million Instagram business accounts and more than $7 billion used up for Instagram ads, it’s visible that businesses are investing into this channel. With advertisement and sponsorship opportunities existing on the platform, getting started with Instagram is free and brands can establish a meaningful following without a dime being spent. Whether you’re a trendy B2C company or a traditional B2B company, there’s a place for you on the platform. Spiced up with a little creative and strategic planning, you’ll find your business thriving on Instagram. With all the above being said, What then is Instagram? Instagram is a free photo and video sharing app available on iPhone and Android. People can upload photos or videos and share them with their followers or with a selected group of friends. You can also share temporary Stories that live on
TELLING YOUR BRAND STORY So you’ve successfully found that unique product, what next? Buyers would definitely not come to you in your living room, you have to tell your brand story AGGRESSIVELY. Yeah, you heard me, loud it, on Twitter, on Facebook, on every social media platform there is and even at every given opportunity, you have to talk to people. Now there was a time when telling your brand story was reserved only for the big brands who had the time, money, and everything necessary to pay for advertising. But now it’s much easier to tell your story on various platforms and at conferences. Here’s the trick; every piece of information you put out should be intentional. The goal should always be to add enough value to your audience that they’ll have no choice but to keep coming back for more. So let us know guys, how have you been telling your brand story?
. Over the years we have watched social media grow from being just a medium for posting pictures and having conversations via chats with others to a hub of business activity ranging from branding, ads, promotion, sales, engaging content metrics. And it’s growth potential remain high and fast-expanding with Instagram remaining one of the most essential marketing tools. And if you haven’t taken advantage of this tool for your business then it’s not late yet. Do you know more than one million people use Instagram every month and 90% say they follow a business account? So think about the number of people on the planet that can view your product and how it can lead to growth for the business. sounds amazing right? so the next question would be how do I get my business started on Instagram? That’s pretty easy. but before we jump into that let me show you how to create a winning strategy for your proposed Instagram business page. Build a strategy What man wishes to build a house doesn’t count the cost and before jumping in putting your business on Instagram let’s consider some plans and actions needed to be put in place to
Having a digital footprint can be a window into the soul of what that company has to offer it’s community. And this can be accomplished using various tools such as; Local listings and review sites: They’re listings added to directory websites with your business’s information. When people search for your business (or the service you provide), your listing on a directory site may display in the search results. Common listing directories are manta.com, yelp.com and yahoolocal.com. Social media profiles are also considered directories. Mobile apps: One of the salient features of mobile apps for business is that, it offers awareness and recognition of your brand to the customers for an enhanced communication. It is this regular interaction with your target market, which sows the seeds to grow trust and belief between you and your customers. Social media: Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience. Websites: Having a website and online presence strategy allows you to market your business online. A
It’s no news that Instagram is one of the most engaging social media channels that holds loads of opportunities for both Individuals and businesses alike. With so many beautiful features to pick from, today we shine the spotlight on the very amazing feature Instagram stories. And yes, Instagram Stories might have only been around for a short period but this is certainly making an impact when it comes to social media marketing. Even as the platform continues to develop this feature in exciting ways – especially for brands. With over 500 million users actively checking out Instagram Stories daily and 200 million+ Instagrammers visiting at least one business account daily, your business can take a new level of visibility and engagement. Through short videos or images posted directly to your ‘My Stories’ feature you can share engaging content with your followers that runs only for 24 hours but can also be placed on your business page highlights to customers engaged. And given the addictive design of Instagram Stories users are locked into watching things they didn’t know they wanted to and this is perfect for brands. Here are 5 ways you should be using Instagram Stories to